Google Penguin And How It Effects Your Ranking!

 

Aug
21

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Google’s Penguin algorithm was recently introduced in the last 6 months and it has created quite a stir in the industry.  Highly ranked websites on the first page of Google have all of a sudden dropped significantly in the rankings, as low as page 4 or 5 or even lower.  I personally don’t think Penguin it is a major issue if your link building practices are honest and you not implementing any black hat tactics to generate links to your site.   All Google are doing is unearthing the true websites out there, the genuine ones with a human interaction.

The main change that has come about with the penguin update is the way in which outside links or backlinks going to your website are interpreted.  Before it used to be the case of getting as many links back to your website which has the anchor text for the keyword you were trying to rank for.

For example if you posted an article to the article directories and in your resource box you had something like this…

“If you want to find out more information about web design then check out our website at Khula Web Solutions.”

You’ll notice the anchor text in this example is “web design” and “Khula Web Solutions”.  Now before the Penguin update this was standard practice to aid your ranking for those keywords.  The difference after the update is that Google no longer takes into account the exact match of your anchor text.  It rather looks at all your backlinks and ranks you accordingly in the diversity of text used as your anchor text.

Most genuine websites out there for your average brick and mortar businesses and personal pages have links such, “Click here to view our about us page” or “Visit our profile page to view more about web design”.   This is part of what Google is now looking for to determine if a website deserves a higher rank or not.  Not necessarily all backlinks need to be like this, it needs to be a combination of generic, phrase and exact match keywords in your anchor text.  Generic links should take up 60% of your backlinks, phrase keywords should take up 30% and exact match keywords should now only take up 10% of your backlinks.

So a generic link example would be “click here”.

An example of a phrase link would be “view more info on web design”.  Note that the keyword “web design” is included in the phrase.

And exact match would be as described above “find out more info on web design”.

This is not the only change that Penquin brought about, but it is the most significant.  For a great article about it, check out http://www.seomoz.org/blog/recovering-from-the-penguin-update-a-true-story.

Only Google knows what Penguin is really about and how best to overcome it.  I got this information from a membership site I below to, www.nicheprofitclassroom.com.   They have been testing over the last couple of months and this is the result of their testing, whether it is correct or not… well only time will tell with my sites I have out there.

I am certainly going to implement these changes to my SEO and backlinking strategy.  That is the one thing you need to take from this.  Google can do anything they like and if it improves their search engine by brining quality content rich websites that are built on integrity, and get these sites in front of more people and in the higher rankings… well then double thumbs up to Google for making this world a better place.  We just need to embrace the change and make sure our content is well written and we keep our SEO tactics and link building as honest as humanly possible ;-)

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